I CAN is working in partnership with Mum & You, a sustainable baby brand developed in 2016 by mums, for mums, to inspire parents to be better communicators in the first 1,000 days of their baby’s life and beyond.
Last year, Mum & You launched a new app for parents, Nappychat, filled with creative ideas to increase bonding and equip parents with the confidence to ensure their child can reach their full potential.
The two-year partnership, will enable I CAN to engage with parents across the country via the app. Mum & You will utilise I CAN’s expertise and a range of materials to promote the importance of parents communicating with their child, and empower them with the belief and skills needed to ensure every sentence counts.
Laura Smith, Communications Manager at Mum & You said: “Mum & You’s core beliefs are closely aligned with I CAN’s. We both work hard to support parents and wider communities to reach their potential, starting with the understanding that a child’s development begins from the moment they are born.”
Bob Reitemeier, CEO at I CAN said: “We are delighted to be working with Mum & You. Parents play an extremely important role in developing their children’s communication from birth. Together, we can raise awareness of this role - as well as the prevalence of speech, language and communication needs - to ensure that parents across the country feel better equipped to develop these vital early language skills.“
This partnership will also see Mum & You fundraise on behalf of I CAN, helping the charity to reach more parents, practitioners and children with speech and language difficulties to ensure that no child is left out or left behind because of a difficulty speaking or understanding.